Thursday, December 3, 2009
Who is your Target Customers and What do they Want?
But this is the first thing that you need to answer, and you need to answer it as detailed as you can, and that is figuring out who is your target customer. The reason is the more you can discover who your target customer is and all the details about them, it'll be much easier to reach them.
And then, of course, where do they go on line? Your target customers are out there on the internet right now, but where are they hanging out? What sites do they go to and where do they spend their time? If you want to divert those people to your site, you're going to have to go and get in front of them and that starts with figuring out where they are.
What do they want? This is a very important question to understand and figure out how to answer. What is it that your target customer truly wants and desires? However they are involved with your market, it has to do with hopefully them acquiring products and services that will change their lives for the better. So how will their life be better or different if they buy what you had to sell in this market? And what will those things that they buy from you actually do to their lives, how would their lives change? So figure that out, what do they really want and then how are they using your products and services as some kind of a solution maybe to a problem they have or just to change their life or to better their circumstances.
for more detail about this please contect Web Designing Pakistan
Tuesday, November 10, 2009
Know More About Keyword Research For SEO
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectivelybecause they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
Things you should have done:
Have you focused on keywords that consist of two to four words? Yes / No
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?Yes / No
Have you avoided keywords that consist of only one word? Yes / No
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? I know
Do you know which keywords potential customers use to find websites that are similar to yours? I know
Do you know the three different keyword types? Yes I know
You know that ?
One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Yes I know that
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Monday, September 14, 2009
Punjani’s Top Ten Tips for Web Traffic
The Tips must be long term solutions and acceptable by the search engines so you are not banned.
Let’s start at the beginning
Tip 1
Use a reputable host NOT a cheap one – research is needed here and there are many reasons for this, Try Web Art Pakistan (www.webartpakistan.com)
Search engines Do monitor downtime, sharing hosting with banned sites, and site opening speed
Tip 2
Remember you are serving people not the engines, so content Must be valuable and helpful.
Tip 3
People will eventually be responsible for your increased traffic no matter what angle you consider
Tip 4
Make sure your content is related (closely) to whatever you are promoting and ensure it’s of Good quality NOT just OK (read that again)
Tip 5
Learn about bookmaking and web 2.0 sites like:
a- weebly.com
b- squidoo.com
c- hubpages.com
d- wetpaint.com
Tip 6
Take your time – whatever you do is going to be around for a long time so make it good the first time and do it properly. Forget the short cuts, they lead to frustration.
Tip 7
Study the experts (marketing and seo) who are already successful. Not those who boast their success but not trusted
Trusted experts are like John Reese, Bruce Clay, Ray Baker etc.
Tip 8
Make sure all you do is legal and socially acceptable and is a contribution.
Tip 9
Plan your steps and try www.buble.us for a planning flow charts
Tip 10
Learn , study , Practice . Put aside 30 minutes a day if you’re serious about increasing website traffic and read relevant material – be selective
Wednesday, September 2, 2009
“Whether social profile amplifies your personality”?
The above thesis can be dealt with three simple questions which are to be kept in mind while making a social profile.
1. What are your qualities and expertise?
2. What is the biggest project that you are currently working on?
3. How can you present a comprehensible profile?
The social media network is dispersed into the whole world and links have been established among people through this network. So if you are in a haste to develop your business environment, your profile would appeal a person to establish links with you and he should be attracted towards your side. When you are working physically in a network these are the questions that people want to drive from your side. Your profile should not be for you but in fact it should be for the people whom you are attracting or magnetizing towards you. When people visit your profile they form an opinion about you within a few seconds by looking at the information on your profile. So it is on you how you attract people and present a comprehensible profile.
To start with the topic; the first questions that arises here is that what are your expertise. When you are in a business networking environment or in a meeting or in a party this is the question people like to know from your side. This should be described in a single word that what expertise you have that makes you a subject of focus. This is a very difficult question to answer and many people are unable to answer it in a single word. If your expertise is matching with a person of the same business network then you can establish relationship with that person.
Secondly, another important question is to let people know on what project or task you are working right now during your business environment. This question allows you to know what is top on a person’s mind or what his biggest priority is. Therefore, one thing must be kept in mind that on whatever project you are working on should match your expertise or your expertise should be used in that project and if it does not match then there is a mistake with either your project that you are working on or the expertise you have written is different.
The second thing includes here is your complete information on your profile about your business and personal life. This information lets people inquire about you and your life. It is your responsibility to provide the right content for the people.
This article is not just for end-users/webmasters but businesses who want to learn how to start using social media to develop a stronger online reputation. List of Social Media Networking websites
While keeping these questions in mind one can build a social profile to show a portrait of himself in front of the people so they can form links with you through their business network.
Learn more about the author, Nadir Shah Punjani
Tuesday, September 1, 2009
How to Choose the Right Domain Name for Your Business
This is where creativity joins hands with research. Below I have listed 2 domain name suggestions tools which will not only help you select the best domain name for your but will also let you know if it is available or not.
1- web Designing Pakistan
2- web Hosting Pakistan
Once you have selected a domain name, you can click here to register your domain name
What's a Content Management System (CMS) and What is Joomla ?
Content Management System (CMS)?
A content management system is a piece of software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.
What is Joomla?
Joomla is an award-winning content management system (CMS), which enables you to build Web sites and other powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.
Friday, August 28, 2009
SEO Means Relevancy, Trust and Authority.
Relevance:
There are several factors on a web page that are used to measure relevance, with the Title tag and keyword usage on the page being the two most important factors being used to measure relevance.
If a page is about ‘Cheap Web Hosting Company’ and the searcher has entered ‘how to build a Website’, this page is not going to be considered relevant and thus will not be part of results. On the other hand, a page on ‘building your own boat on a budget’ may be considered moderately relevant to the search query and therefore would stand a much better chance of appearing in the Search Engines.
Authority:
Authority is a ‘social’ indicator of how much a particular website or a particular web page is considered THE source on a particular topic. Authority measures expertise, and more importantly, the acknowledgement of that expertise within your industry and outside as well.
If you run a Web Designing company website and you have many other designing sites linking to yours, it implies (to Google) that your website is considered a somewhat authoritative source on ‘Web designing’. And if you have non-designing sites linking to you as well, this will further enhance your ‘authority’ status, although this is tempered by the fact that the opinion of sites within your niche holds a greater value (because they themselves are considered authorities on the subject).
Trust:
Trust is a measure of how reliable a website is in providing accurate information. Google uses several factors to measure trust – authority and relevance are two of them and so are links from other ‘trusted’ sites.
Another trust-measuring factor is time, and it is this bit that has had SEOs and webmasters going crazy over what is now commonly called as the ‘sandbox’.
Trust takes time to develop, but there are several strategies (all within Google’s guidelines) that you can just to boost your site’s trust and authority. However, ranking in Google is still a long term game, so expect to have to wait. Depending on your chosen niche and your SEO strategy, it could be anywhere from 6 months to 18 months.
All three factors have some measure of overlapping amongst them. Anchor text can be used both to measure relevance and to measure authority, while links from a high ranking, popular website can convey both authority and trust to your website.
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