About Google and its Sources of Competitive Advantage

Google’s success over the past one-and-a-half decade has the essence of fairytale: they literally went from a small, home-based project to an enterprise that it is today. And they achieved this by a number of factors: there was innovation, dedication, no fear of failure, customer-responsiveness, quality, efficiency and soliciting the trust of all the stakeholders. No doubt that it is so popular among its users. Below, we analyze some of the many factors that we have come through regarding Google. 

[Research paper writing service]

The biggest competitive advantage that Google has accrued to its credit is that it is founded by Geeks – two Stanford University PhD students who wished to sort the plethora of information on the Web according to the needs of the users, and did that – and it is also run by Geeks. Google employs such people who are motivated to think and do something out of the box: the fear of failure is never a hesitation in achieving what they intend to. And to add cherry on top of the cake, their self-belief that they are doing something exceptional which will benefit the masses really gets them going

write my essay for me

Another advantage is the flattened hierarchy at Google. Previously, Google did employ managers to manage the engineers, but their attitude of overriding the ideas of engineers was really hampering Google’s path to innovation. So they were eliminated from the hierarchy and now, most of the engineers work in groups of three; leadership keeps rotating and they are aware that they will have to take initiative themselves as they are not going to be managed.

The company’s willingness to fail is yet another competitive advantage at its disposal. If engineers fail, that is considered fine. They move on to the next idea. Increasing the base of their business model is yet another advantage. The company previously associated with only searching relevant content on the Web achieved this by buying companies which analysts earlier termed as being inconsistent with their business, but with the passage of time, the move proved successful for Google and its business model base expanded in the course of action. Also, the high-performance and cost-effective technology that it possesses is the best among its peers as they can scale to extreme workloads. And its involvement into international markets has provided it an edge over its competitors.

best assignment help service

hire research paper writers

help me write an essay

help write a paper for me

custom essay writing company

where to buy research paper

best custom essay writing service

how to purchase essay online

Who is your Target Customers and What do they Want?

Who is your target customer, where did they go online and then Who is your competition? Question is really about who are they. Are they male?Are they female? Do they make a certain amount of money? Do they make a lot of money? Do they make over a $100,000.00? Are they located only in Norway or are they located only in the UK? Do they only speak Japanese? Do they only use a PC computer? And so on and so for. So there's a lot to do with a customer and the demographics that describe that customer, and we're going to get into that in a moment.

But this is the first thing that you need to answer, and you need to answer it as detailed as you can, and that is figuring out who is your target customer. The reason is the more you can discover who your target customer is and all the details about them, it'll be much easier to reach them.

And then, of course, where do they go on line? Your target customers are out there on the internet right now, but where are they hanging out? What sites do they go to and where do they spend their time? If you want to divert those people to your site, you're going to have to go and get in front of them and that starts with figuring out where they are.

What do they want? This is a very important question to understand and figure out how to answer. What is it that your target customer truly wants and desires? However they are involved with your market, it has to do with hopefully them acquiring products and services that will change their lives for the better. So how will their life be better or different if they buy what you had to sell in this market? And what will those things that they buy from you actually do to their lives, how would their lives change? So figure that out, what do they really want and then how are they using your products and services as some kind of a solution maybe to a problem they have or just to change their life or to better their circumstances.
for more detail about this please contect Web Designing Pakistan

Know More About Keyword Research For SEO

Keywords are the words that web surfers enter in search engines to find websites. It's pointless to optimize your web pages for keywords that nobody uses in the search engines

For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords

If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.

Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Most people use a two to four word phrase in a search, so phrases are very effective.

Single words cannot be promoted effectivelybecause they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

If you target the wrong keywords, you will lose time and money.

You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.

Things you should have done:

Have you focused on keywords that consist of two to four words? Yes / No
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?Yes / No

Have you avoided keywords that consist of only one word? Yes / No
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? I know

Do you know which keywords potential customers use to find websites that are similar to yours? I know

Do you know the three different keyword types? Yes I know


You know that ?

One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Yes I know that

for more detail visit web designing pakistan

Punjani’s Top Ten Tips for Web Traffic

When you are deciding on website traffic action, it’s important to ensure you’re not wasting your time

The Tips must be long term solutions and acceptable by the search engines so you are not banned.

Let’s start at the beginning

Tip 1
Use a reputable host NOT a cheap one – research is needed here and there are many reasons for this, Try Web Art Pakistan (www.webartpakistan.com)

Search engines Do monitor downtime, sharing hosting with banned sites, and site opening speed

Tip 2
Remember you are serving people not the engines, so content Must be valuable and helpful.

Tip 3
People will eventually be responsible for your increased traffic no matter what angle you consider

Tip 4
Make sure your content is related (closely) to whatever you are promoting and ensure it’s of Good quality NOT just OK (read that again)

Tip 5
Learn about bookmaking and web 2.0 sites like:
a- weebly.com
b- squidoo.com
c- hubpages.com
d- wetpaint.com

Tip 6
Take your time – whatever you do is going to be around for a long time so make it good the first time and do it properly. Forget the short cuts, they lead to frustration.

Tip 7
Study the experts (marketing and seo) who are already successful. Not those who boast their success but not trusted

Trusted experts are like John Reese, Bruce Clay, Ray Baker etc.

Tip 8
Make sure all you do is legal and socially acceptable and is a contribution.

Tip 9
Plan your steps and try www.buble.us for a planning flow charts

Tip 10
Learn , study , Practice . Put aside 30 minutes a day if you’re serious about increasing website traffic and read relevant material – be selective

“Whether social profile amplifies your personality”?

The possible answer is definitely yes……………………………..

The above thesis can be dealt with three simple questions which are to be kept in mind while making a social profile.

1. What are your qualities and expertise?
2. What is the biggest project that you are currently working on?
3. How can you present a comprehensible profile?


The social media network is dispersed into the whole world and links have been established among people through this network. So if you are in a haste to develop your business environment, your profile would appeal a person to establish links with you and he should be attracted towards your side. When you are working physically in a network these are the questions that people want to drive from your side. Your profile should not be for you but in fact it should be for the people whom you are attracting or magnetizing towards you. When people visit your profile they form an opinion about you within a few seconds by looking at the information on your profile. So it is on you how you attract people and present a comprehensible profile.

To start with the topic; the first questions that arises here is that what are your expertise. When you are in a business networking environment or in a meeting or in a party this is the question people like to know from your side. This should be described in a single word that what expertise you have that makes you a subject of focus. This is a very difficult question to answer and many people are unable to answer it in a single word. If your expertise is matching with a person of the same business network then you can establish relationship with that person.

Secondly, another important question is to let people know on what project or task you are working right now during your business environment. This question allows you to know what is top on a person’s mind or what his biggest priority is. Therefore, one thing must be kept in mind that on whatever project you are working on should match your expertise or your expertise should be used in that project and if it does not match then there is a mistake with either your project that you are working on or the expertise you have written is different.

Lastly, the major establishment here includes as to how you present your profile in front of the people. The profile you make should include all the necessary information about you and your business environment. An important aspect of your profile includes your photograph which should be your complete identification. Now remember your face is your brand and people want to know you from your face. Your photo should be consistent and in whatever style you are presenting your photo shows what type of a person you are. Your photo which should be in a simple background, not very color oriented and your eyes should be attractive. One thing should be taken into consideration is that your photograph should not include your friends or associates. These things can cause the focus away from your side because people find it difficult to identify you from a group of people. Your eyes should be clear to draw attention of the people.

The second thing includes here is your complete information on your profile about your business and personal life. This information lets people inquire about you and your life. It is your responsibility to provide the right content for the people.

This article is not just for end-users/webmasters but businesses who want to learn how to start using social media to develop a stronger online reputation. List of Social Media Networking websites

While keeping these questions in mind one can build a social profile to show a portrait of himself in front of the people so they can form links with you through their business network.

Learn more about the author, Nadir Shah Punjani

How to Choose the Right Domain Name for Your Business

Domain names are the hottest property on the internet. A right domain name can make or break your business, the reason being a domain name is much like your company name which represents who you are and what your company is about. Since most of the top level domains (.tld) are already take, people have to get very creative to get a hold of a right domain name.
This is where creativity joins hands with research. Below I have listed 2 domain name suggestions tools which will not only help you select the best domain name for your but will also let you know if it is available or not.

1- web Designing Pakistan
2- web Hosting Pakistan


Once you have selected a domain name, you can click here to register your domain name

What's a Content Management System (CMS) and What is Joomla ?

Content Management System (CMS)?

A content management system is a piece of software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

What is Joomla?

Joomla is an award-winning content management system (CMS), which enables you to build Web sites and other powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

Please Visit : CMS PAKISTAN www.webartpakistan.com