For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectivelybecause they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
Things you should have done:
Have you focused on keywords that consist of two to four words? Yes / No
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?Yes / No
Have you avoided keywords that consist of only one word? Yes / No
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? I know
Do you know which keywords potential customers use to find websites that are similar to yours? I know
Do you know the three different keyword types? Yes I know
You know that ?
One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Yes I know that
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